The Life and Times of the Label Family
The history of Larry the Label and his family tree is a fun way to buy into his safety campaign. Check out the family tree and details below.
The Label family genealogy takes us back to Saskatoon, Saskatchewan, Canada in the 1800s. Credit a few cunning Saskatoonians for attracting Antonius Label to their Lydia Pinkham sales campaigns in those early days. Antonius Label used to travel all across the region as a feature in various snake oil shows to promote the product. It wasn't long after this time that the Label family immigrated to the US. They moved to the District of Columbia and Antonius took a job with the USDA's Bureau of Chemistry. When the 1910 Insecticide Act was passed, Antonius was propelled into a career as the nation's first label model. His son Larry was born in 1922. When Larry matured, around 1943, he was drafted into the US Army. He ended up starring as an extra in government instructional films warning GIs about proper use of delousing powder. Larry came home from the war and found a job at USDA in the pesticide label regulation department. It wasn't until he hit his prime in 1965 that he was employed to take on USDA's new pesticide safety program. Being a handsome young label, USDA thought he might serve as a good model for their new public TV spots on reading the pesticide label. A star was born. Larry continued his career into the 1970s until he moved to the newly formed Environmental Protection Agency. He worked there until he retired in 1987. At EPA he worked in a variety of jobs, but never reached the fame he achieved at USDA. His son, Larry, Jr. was born right after Larry started at EPA. After retirement, Larry started his own consulting agency. This led to various opportunities for the entire Label family. Junior eventually took over the business. A few years ago Larry Jr. became the star of this Facebook page.